Audio Antihero:

Specialists in Commercial Suicide

Out Now: Cloud – “Plays with Fire”

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Hello friends,

Happy (and sad) to tell you that Cloud’s Plays with Fire LP is out today. It will likely be the last album from Cloud. We would so appreciate your support.

If you ever felt moved by Comfort Songs or Zen Summer, I’d really suggest immersing yourself in this conflicted and eclectic new album.

“We all listened to this record for the first time on February 17th, 2017 in my Los Angeles apartment in the pitched black darkness, no cell phones. The music was blasting loud and there was barely enough room for everyone to sit on the floor of my living room where the cover photo was taken. Something was mov-ing around over our heads in the darkness, it felt right, like an angel of sentimentality. When the album was coming to its close I sensed that something tremendous was ending along with it, but I had no idea as to what…”Tyler Taormina

Early praise for ‘Plays with Fire’:

“The brevity of the album, condensed from several years’ work, actually renders it utterly enigmatic, like a lifetime reduced to a random clutch of snapshots. On Plays With Fire, however, Taormina’s songs are blistered but precious polaroids, glue barely holding them on to the pages of a family album.”Gold Flake Paint 

“A gorgeous tour de force.”Indie Shuffle 

“Cloud’s third album ‘Plays with Fire’ is a spiritual journey through intimate darkness, a poignant and beautiful experience of vulnerability and solitude.”Atwood Magazine

“There are certain records which manage to replicate, musically, serotonin release. Then there are records that contextualise this physical rush within the throws of human experience: friendship, love, memory and the swathes of melancholy that embrace our lives like a sleep. (Plays with Fire) falls dreamily into the latter category.”London in Stereo 

“Keenly characteristic of the current season…begins with the picturesque opaqueness of its predecessor, but quickly blows over into a sunny spring morning, exposing a field’s worth of indie-pop blossoms that teem with vibrant colors and exuberant lifeforms. There’s not a cloud in sight.”The Alternative 

“A madcap romp through far-flung styles and psych-addled planes of existence.”The Line of Best Fit 

“Cloud has been, and always will be, a project about navigating conflicting, hefty emotions, and this process just can’t be done without the help of close friends. “Two Hands Bound” brings four friends into the fold as Taormina explores the burnout that can accompany overworking oneself, but it doesn’t sound labored-over at all; instead, it’s about as effortless as psychedelic music gets.”POST-TRASH 

“Tyler Taormina & friends work their music machines of endless wonder…”IMPOSE 

“Blissful unease defines Cloud. On Plays with Fire, much of the lyrics are somehow simultaneously hopeful and pessimistic, with our narrator hanging out with friends while feeling antisocial or seeking love when he has none to give.”The 405

“…by funneling this through the prism of lush-but-lo-fi pop, the melancholy is at once accentuated and transcended, the often soaring instrumentation lifting what would otherwise be morose thoughts and consuming worries into something almost otherworldly.”Various Small Flames

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